Privacy Policy

Effective Date: July 22, 2026

Simple Benefit Options ("we," "our," or "us") values your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information when using our website.

Information We Collect

When you use our website, you may voluntarily provide information such as:

• Name
• Email address
• Phone number
• Information submitted through our contact form

We also automatically collect certain non-personal information, including:

• IP address
• Browser and device information
• Pages visited
• Time spent on our website
• General website usage statistics

How We Use Your Information

We use the information we collect to:

• Respond to your questions or requests
• Provide customer support
• Improve our website and services
• Communicate with you regarding your inquiry
• Analyze website performance and visitor experience
• Support marketing and advertising efforts

Insurance Applications

When you apply for an insurance product through our website, your application information is submitted directly through secure third-party enrollment systems provided by our insurance partners or licensed agents.
Simple Benefit Options does not store insurance application information, medical information, or financial information entered during the enrollment process.

Cookies & Analytics

Our website uses cookies and similar technologies to improve your browsing experience and better understand how visitors use our website. These technologies may include services such as Google Analytics and advertising platforms that help us improve our website and marketing efforts.

You can control or disable cookies through your browser settings.

Sharing Information

We do not sell or rent your personal information.

We may share information with trusted service providers who assist us in operating our website and serving our customers, including:

• Website hosting providers
• Website analytics providers
• Marketing and advertising platforms
• Licensed insurance partners and agents when necessary to respond to your request

These providers are required to protect your information and use it only for authorized business purposes.

Data Security

We use reasonable administrative, technical, and physical safeguards to protect the personal information collected through this website. While we work to protect your information, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

Your Choices

You may contact us at any time to:

• Request access to the information you've provided
• Update or correct your information
• Request removal of your information
• Opt out of future marketing communications

Third-Party Websites

Our website may contain links to third-party websites or enrollment platforms. Once you leave our website, the privacy practices of those websites are governed by their own privacy policies. We encourage you to review those policies before submitting personal information.

Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page along with an updated effective date.

Contact Us

If you have questions regarding this Privacy Policy, please contact us:

North Lake Benefits Group
7320 Veterans Parkway, FL2
Columbus, GA 31909
Email: info@northlakebenefits.com